Do you ever wonder why some companies are so successful and other are not? In a global market full of competition every company that offers a product or service is looking for an edge to gain that next customer. Gone are the days of being confined to the "box". Today, company growth is defined by technological know how and diversification, the ability to offer products or services that appeal to a wide range of customers. In the commercial janitorial service industry having the knowledge to service different types of facilities can be the difference between just making your payroll and accelerated growth.
Let's face it change is hard. Going outside of your comfort zone is unnatural and no one wants to do it, but it's necessary in order to grow. My dad always says "if it ain't broke don't fix it". In business I tend to disagree because this is how business owners and ultimately companies become complacent which leads to stagnation. A stagnate company will get eaten alive by its competition.
In our industry it's imperative to be up to date on cutting edge technology that will increase production rates, reduce labor and supply costs and exceed customer expectations. The use of automatic floor equipment and restroom machines are a couple of examples of technology that help make cleaning easier. Sure this equipment can be expensive, but it can pay for itself in a fairly short period of time depending on the size of the account and can certainly help reduce employee turnover.
Diversification also applies to marketing to different types of facilities. There are a multitude of facilities to which a commercial cleaning company can offer services such as office buildings, schools, auto dealers, restaurants, retail, medical facilities, banks etc. A company that has most of its "eggs" (revenues) in only a few baskets (customers) is sure to experience a substantial loss at some point when a basket breaks. In business it's inevitable, you will lose accounts, however by diversifying you will limit the loss. An example of this is a janitorial company that relies solely on cleaning offices to survive. If this company loses a few accounts it may be in serious jeopardy of not making it. By marketing and securing customers in different markets this company may survive in an economy where competition is stiff and there isn't a lot of new office construction taking place.
Being diverse is one reason for the success of Central Maintenance. Learning new technologies and how to service different types of facilities has allowed us to broaden our marketing reach which has enabled consistent company growth. We're always looking for ways to stay ahead of the competition while delivering exceptional service to our customers. Visit our website at www.centralmaintenance.com for more information on our services and what we can do for your facility.
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